About us


How nice of you to take the time to get to know us! We are Safae (Umm sarah) and Karim (Abu sarah) and together we have been the force behind islamickleding.nl and the brand Ummsarah Wear (UsW Modest Fashion) since 2007.

In the year 2007 an idea started to become reality. In that year we took a step to give modest clothing (Islamic clothing) a place in the world of Fashion in a fun, fashionable way. Because why shouldn't modest clothing also be beautiful and chic?

Together we want to positively change the view on covering clothing. Muslim women do not walk in “tents”, as is popularly called. Let's move on to cover-up clothing in modest, fresh colors and move away from the cheaper fabrics. Because a Muslim woman deserves this and by changing the aspects of color and choice of fabric, the view on this can change.

We want to achieve this by initially making our offer unique. Unique in color and choice of fabric. I, Safae, design the Ummsarah Wear collection completely myself. After a design, the choice of fabric follows, after which an example is produced. In the choice of fabric, aspects such as color, weight, hardness, weave and transparency count and play an important role. This requires experience in fabrics and a good imagination of how a fabric falls once it has become a garment. After approval, a design goes into production. A garment undergoes various processes involving professionals with various specialties. Each garment is checked for quality.

The result is initially a piece of clothing that you will not find anywhere else. A Ummsarah Wear garment is unique. Each garment is finished with fine modest details, buttons and zippers. Unlike mainstream garments, our dresses have sizes to suit the target audience. Our target group are the Muslim women in Western Europe with very different origins and therefore also body shapes. Dutch Muslim women are on average taller than Asian Muslim women. We have taken this into account. Our garments are made from fabrics of the average classes. Fabrics that fit comfortably around the body, are not too heavy, supple and, among other things, do not show through. But also fabrics with nice beautiful prints or in nice modest fresh colors.

This whole makes our collection unique from various facets, with the aim that you as a Muslim can feel proud to walk there in modest unique clothing. Will we together give modest clothing a respected place in the world of fashion?


Abu Sarah:

I am Abu Sarah (Karim) and have been active in the background since 2007. I make sure that the administrative and webshop processes run smoothly. In addition, I also ensure that the website works excellently and functions user-friendly. It is important to me that you as a customer can easily surf through our webshop and are satisfied with our service.

My dream is to set up a company aimed at anyone who likes modest (covering) Islamic clothing. A webshop with a wide range of clothing, accessories and excellent service for the whole family. My focus is mainly on the men's collection. I enjoy looking for Islamic clothing aimed at the gentlemen and boys. Clothing that is of good quality, fine fabrics but mostly pleasant to wear. Clothes that I would also like to wear myself.

Umm Sarah:

I am Umm Sarah (Safae) and the force behind the designs of the women's collection. When I was 19, I consciously made the choice to wear the hijab. This created a need for Islamic modest clothing for me. With my background in fashion design, I soon found out that the range was very limited in Western Europe. We depended on the Middle Eastern designs that do not meet the needs of Western Europe. Besides the designs, the sizes of the Middle Eastern clothing did not suit the average person. With my fashion background, I felt the urge to fulfill this need.

At the beginning of 2007 I started designing and sewing specific garments to order. At the end of 2007, this resulted in the establishment of the webshop islamitischekleding.nl. The aim was and still is to offer qualitative unique Islamic clothing for everyone. This soon turned out to be a success. I have learned a lot from my clients over the years when it comes to styles and desirable sizes. With this knowledge I set up the Ummsarah Wear ™ brand in the year 2011. With the brand we have opened our own workshop abroad, where sewing is done only for us. We mainly offer Ummsarah Wear ™ through our own webshop islamitischekleding.nl and several points of sale in Europe. Ummsarah Wear is characterized by unique own designs and a size chart aimed at the Muslim woman in Western Europe. Ummsarah Wear ™ is the first fashion label in the Netherlands aimed at Muslims.

Today we are an established Modest Fashion company with about 4 collections per year and clothing for the whole family. My dream is to fully provide for the clothing needs of the Muslim. Young and old, ladies and gentlemen and descent. My passion is to stay close to faith and to enjoy dressing. I try to make every collection as diverse as possible so that there is something fun for everyone.

I enjoy preparing and compiling the orders and the contact with my customers. I do this with a lot of love. I express this love in the way of packing the orders. Every order, small or large, should arrive as a gift to my dear customers. Only when you, as a customer, get a smile on your face when opening your order, will I have achieved my goal.